The global casino industry is mammoth. It attracts at least $30 billion worth of revenues every year. The US has long been an international hub for the casino business. However, there are new proponents at play now. So, the question arises- what are the major market players doing to retain their relevance in the casino market?
Casino Industry and Tourists’ Footfall
Tourism and the casino business are inseparable. They go hand in hand. However, physical international travel came to an almost standstill around 2021-22, owing to Covid-19.
The concierge of casino folks also took a nose dip. To save the business, new verticals emerged. At the same time, physical footfall started emerging in 2022. In 2023, the number of visitors in casinos spiked by 50%.
However, the successful casino model remained. Therefore, it’s high time, we evaluate what successful casinos did in the last 5 years to retain their relevance in the market.
Well, online gaming has been a great change, incorporated into the casino business. At the same time, other technologies also emerged, taking customer experience to an all-new level. Let’s discuss these and more.
If you have a budding casino business, this blog is also for you. Here you can learn how to create a major differentiation in the market with your business within the first 5 years of startup.
Go for Concierge applications
Have you gone for mobile concierge applications already? More than 80% of customers prefer casinos which included tis new vertical. MrVegasCasino has one of the best mobile concierge platforms.
Visit the site to know why customers prefer their platform. Do you know how concierge platforms work? Firstly, visitors log into your platform. After that, they can make reservations to nearby hotels, restaurants, and other attractions like parks and all, from the same platform. However, there’s something that makes MrVegasCasino’s concierge platform separate from others.
Here you can play free games and win brownie points. These points can be exchanged for genuine discounts while making bookings through the platform. Meanwhile, it is also important that casinos promote their new verticals to make the services easily accessible.
Therefore, casinos use online apps to send customers notifications of their freebies and other amenities. Mostly these are for a limited time. And you need to visit the casino to encash most of the offers.
In this way, customers feel a sense of FOMO that compels them to visit again. Meanwhile, customers feel a sense of adherence with casinos that send them personalized offers.
Online Gambling
Since the pandemic, the online gambling culture has gotten a grave footing. Today, it is one of the most popular casino gaming media in Vegas and elsewhere. But experts say that online casino games are nothing new.
There is a plethora of apps that offer online casino gaming experience. Check out www.freeslots99.com/igt/, if you want all the popular games under the same roof. However, physical casinos can also try this version of gaming to increase customer footfall.
As a result, they can spread their brand appeal to global customers. All they need to do is to create an online version of their games where customers can play and win real cash. In addition, it would be better if you have an app for iOS, Android, Symbian, and other platforms too.
Pro Tip: Casinos that offer cloud storage and crypto exchange offers get more customer footfall. Moreover, a lot of casinos have simulated gaming options. But the real fun starts when you can play against real players in the online version. Consider building such a gaming portfolio over your online gaming app too.
VR
Online gambling spread since the Covid-19 era. However one of the latest inclusions that has been taking the market by storm is virtual reality. Most importantly, augmented reality gears that give you a live casino playing experience.
To start with, it offers a near-real experience of gameplay to customers. Moreover, this technology is taking the distance gaming platform to new heights. However, there is one issue, you need to look after.
VR is extremely popular among teenagers. So, there are high chance that they might download VR-based casino games too. Once they get started they might get seeped into the addiction. To build a strong business ethics profile, you need to create a reasonable age filter in your VR versions. For example, you may add a face unlock or face regustraion process.
Inclusion of AI
There are a lot of opportunities where you can include AI in gambling tech. Most of these use cases are aimed at improving casino customer experience.
Firstly, you can use AI to chat with customers. If they want to know about their earnings or learn the steps of game playing, AI voice models can help them with that. Hence you can offer a natural assistance program to customers, without recruiting even a single head.
Similarly, other AI programs can be introduced. For example, you can place an AI button against each seat at your casino. Visitors on the floor may use these buttons to order food and drinks.
AI can also track customer satisfaction data from their reviews. At the same time, you can use AI analytics to track which games and sessions are most popular in your casino.
The Bottom Line
The casino niche is one of the glorious components of the whole gaming industry. It is a lifeline to the tourism industry as well. However, this is not the closure. There might be other such customer-centered strategies also. Keep an eye out to observe what new strategies other popular casinos adopt.
Remember, the core games and offers remain the same. The differentiation comes through user experience only. So, focus on that! Meanwhile, take care of the game-playing safety quotient too. Restrict underage playing. Also, ensure women’s safety and smooth game playing on your casino floor!
